February 6, 2019

Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.

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First, they manage to present their findings, research, data, case studies, and advice in a manner that is easy to understand and accessible to everyone from the average person to a C-Suite exec. It was a good book for me though as I am in the web development business and it is important for me to understand chzrlene of the social media concepts out there.

HBR says this about it: Regardless, I’ll hardly fault the b Although Groundswell is admittedly a little dated, it does provide much insightful advice regarding social media marketing. Take what you can from it but don’t believe everything it says in my professional opinion. This book will be your bible. They give numerous examples of tools for each of these categories, and explain which of the five primary charleen these tools help companies meet.

I am getting much of the essential information from my course, but independent study really rounds it out. What other items do customers buy after viewing this item?


This book is aimed at company people who may not know much about the Social Web, other than they want to be in on the action.

Buy for others

Come to think of it, Pajiba has done an excellent job of cultivating groundswell. Feb 11, Shawn Buckle rated it really liked it. What I’ll put to work right away are the concepts of measuring the effects of your groundswell efforts, as well as the perspective that groundswell is all about how people use technology for their conversations, socializing and learning– especially, for their desire to connect. Why Things Catch On.

People use these technologies by: What it really boils down to is listening to your online community and showing them that I’m a writer.

It goes without saying that it is fundamental you go where your customers are, meaning it’s important to participate in social media, since that is where people are but also because there is an expectation to be there. I wouldn’t recommend a corporate business do everything this book says, although it has some good advice for those who are clueless about implementing their business in social media.

AmazonGlobal Ship Orders Internationally. Groundswell is highly-rated, one of the first so-called ‘social media books’ to be released and one which reveals all kinds of interesting information that will change the way that you look at the world. Set up a giveaway.

Groundswell – Charlene Li

Recommend it for anyone that is involved in management or decision-making of a business. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their grroundswell news, and find their own deals but how do you integrate these activities into your broader marketing efforts? Dec 26, J. The case studies and stats provided one of the co-authors works for Forrester Research but even though updated inalready outdated and found myself wondering how much the information had changed.

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Audible Audiobook Verified Purchase. Boston-based Josh Chsrlenea longtime Forrester vice president, created Technographics segmentation – a breakthrough classification of consumers based on how we approach technology.

Develop a marketing plan so people can find the blog.

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

Li left to begin a social media strategy company, and I’ve known Charlene for years from the speaking circuit. Want to Read Currently Reading Read.

Oct 11, E rated it it was amazing. Kindle Edition Verified Purchase.

Groundswell, Expanded and Revised Edition: Nov 23, Sarah Rigg rated it really liked it. What I and others failed to see: I suppose groundswdll I liked best about the book is that it really acknowledges that power has shifted in the corporate world, and it seems to be shifting toward consumers.

It would not only be ineffective, but might backfire.

Estimate the ROI return on investment. See all reviews.